growth in CLV
reduction in customer cancellations
proactive contract renewals executed annually
churn reduction
Home Security
1M+ Subscribers
$500M+ Annual Net Revenue
24/7 Customer Engagement Center
600+ Customer-Facing Employees
United States & Canada
Brink’s Home, being one of the top 3 home security providers in the United States, operates with a large-scale customer engagement ecosystem. The company has a workforce of over 600 customer-facing employees and a 24/7 call center that handles over 3 million calls annually.
Having a large subscriber base, Brink's Home faced a common challenge among subscription businesses: customer risk, which was often identified only after customers had already decided to cancel.
The company needed a more proactive approach to identify churn risk earlier, prioritize high-value customers, and optimize retention investments based on long-term customer value.
The company partnered with VOZIQ to leverage artificial intelligence and customer intelligence across the customer lifecycle.
VOZIQ’s AI-powered Customer Lifetime Value (CLV) model was integrated across all major customer touchpoints, including customer care operations, email campaigns, web portals, mobile applications, and other engagement channels. This enabled Brink’s Home to identify at-risk customers early, personalize interactions, and prioritize actions that would maximize long-term customer value.
What began as a business association grew into a strategic partnership, enabling Brink’s Home to achieve significant ROI year after year.
According to Gartner, more than 50% of all AI initiatives fail to transition from pilot to production. Organizations often struggle with vague use cases, skill shortages, fragmented teams, and an inability to prove ROI.
VOZIQ’s AI Center of Excellence (ACE) directly eliminates these barriers.
with experienced full-stack AI specialists guiding adoption, execution, and change management.
aligned to business goals, helping prioritize initiatives with the greatest potential ROI.
with pre-built models, business applications, and enhanced data intelligence.
through predictive health indicators, actionable insights, and ongoing performance reviews.
leveraging customer interactions, sentiment, intent, usage, payments, tenure, and other behavioral signals to predict subscriber outcomes.
trained on data from over 20 million subscribers, enabling accurate retention, win-back, NPS, and lifecycle predictions.
powered by predictive scores, risk drivers, affinity modeling, business rules, and third-party data enrichment for targeted interventions.
Learning that captures outcomes, measures financial impact, and continuously retrains models to improve accuracy and business results.
providing agents with actionable recommendations, health score-driven prioritization, and proactive retention strategies
through A/B testing, NPV optimization, campaign analytics, callback tracking, sentiment analysis, and offer optimization frameworks.
''VOZIQ AI is like an extension to my team at Brinks. When you try to do things in-house, building culture on top of everyone's regular tasks is challenging. But the beauty of working with VOZIQ AI is that they share our culture, bring
technology and expertise, and are committed to delivering results for our company."
Senior VP of Customer Experience, Brinks Home
VOZIQ AI helped us scare to $10M NPV a year, which is massive value
CFO
''VOZIQ AI is like an extension to my team at Brinks. When you try to do things in-house, building culture on top of everyone's regular tasks is challenging. But the beauty of working with VOZIQ AI is that they share our culture, bring
technology and expertise, and are committed to delivering results for our company."
VOZIQ AI helped us scare to $10M NPV a year, which is massive value
Watch how leading providers are improving retention and customer value.
Customer Lifetime Value
Reducing Customer Churn Using AI-Driven Contact Center Intelligent Call Routing
Reduction in Cancels in a Year
Reduction in Cancellation Rate by 17.5% with AI-Driven Proactive Interventions
Brinks Home, being one of the top 3 home security providers in the United States, operates with a large-scale customer engagement ecosystem. The company has a workforce of over 600 customer-facing employees and a 24/7 call center that handles over 3 million calls annually.
Having a large subscriber base, Brinks Home faced a common challenge among subscription businesses: customer risk, which was often identified only after customers had already decided to cancel.
The company needed a more proactive approach to identify churn risk earlier, prioritize high-value customers, and optimize retention investments based on long-term customer value.
Brinks Home wanted to create and hold profitable customer accounts for life, with a focus on improving retention, growing recurring revenue, and reducing cost to serve. However, the company faced challenges in turning its customer data into actionable insights, uncovering the drivers of churn, and empowering agents to act on those insights during customer interactions.
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SVP of Customer Experience, Brinks Home Security
VOZIQ AI partnered with Brinks Home to bring predictive customer intelligence into its retention strategy. The engagement focused on using AI to identify customer risk earlier, understand the underlying drivers of churn, and equip agents with actionable insights and targeted offers.VOZIQ’s explainable AI solution scored customers daily for attrition propensity using structured and unstructured data. This gave Brinks Home earlier visibility into customers at risk and enabled the business to intervene before customers reached the point of cancellation.
The solution also gave agents consistent risk predictions and personalized retention offers. By combining customer health indicators, lifestyle information, usage, rate, trouble, and other risk factors, agents gained a clearer understanding of each customer’s situation and could deliver more targeted and profitable interventions.
VOZIQ’s predictive intelligence was integrated across Brinks Home’s customer engagement ecosystem, including the IVR, email marketing, and contact center. This enabled risk and revenue predictions to support call routing, proactive marketing, and consistent retention offers across channels.
The result was a shift from reactive retention to proactive, AI-driven customer engagement, helping Brinks Home prioritize the right customers, understand why they were at risk, and give agents the intelligence needed to turn customer interactions into retention opportunities.
Chief Financial Officer, Brinks Home
Brinks Home avoided these common pitfalls by partnering with VOZIQ's AI Center of Excellence (ACE), which provided a structured roadmap from business assessment and Proof of Value to enterprise-wide AI adoption and measurable business impact.
Dedicated AI Center of Excellence with experienced full-stack AI specialists guiding adoption, execution, and change management.
High-Impact Use Case Discovery aligned to business goals, helping prioritize initiatives with the greatest potential ROI.
Proven AI Platform & Seamless Integrations with pre-built models, business applications, and enhanced data intelligence.
Continuous ROI Tracking and Optimization through predictive health indicators, actionable insights, and ongoing performance reviews.
100+ Prebuilt Subscription Intelligence Features leveraging customer interactions, sentiment, intent, usage, payments, tenure, and other behavioral signals to predict subscriber outcomes.
10+ Proven AI/ML Models trained on data from over 20 million subscribers, enabling accurate retention, win-back, NPS, and lifecycle predictions.
Advanced Customer Micro-Segmentation powered by predictive scores, risk drivers, affinity modeling, business rules, and third-party data enrichment for targeted interventions.
Closed-Loop Intelligence & Continuous Learning that captures outcomes, measures financial impact, and continuously retrains models to improve accuracy and business results.
Prescriptive AI Guidance & Next-Best Actions providing agents with actionable recommendations, health score-driven prioritization, and proactive retention strategies.
Comprehensive Performance Optimization through A/B testing, NPV optimization, campaign analytics, callback tracking, sentiment analysis, and offer optimization frameworks.
Watch how leading providers are improving retention and customer value.
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