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How VOZIQ AI Helped Brink’s Home Unlock $100M+ in Customer Value

Customer Lifetime Value :  

$100M+

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Impact Delivered

01

$100M+

growth in CLV

02

12.3%

reduction in customer cancellations

03

50,000+

proactive contract renewals executed annually

04

200 bps

churn reduction

Impact Delivered

$100M+

Customer Lifetime Value

50K+

Annual Proactive Renewals

12.3%

Annual Churn Rate Reduction

61

Highest NPS

0

Customer Lifetime Value

0

Annual Proactive Renewals

0

Annual Churn Rate Reduction

0

Highest NPS

Brink’s Home at a Glance

Industry

Home Security

Scale

1M+ Subscribers

Revenue

$500M+ Annual Net Revenue

Operations

24/7 Customer Engagement Center

Workforce

600+ Customer-Facing Employees

Geography

United States & Canada

Brink’s Home Moves Beyond Traditional Retention Strategies

Brink’s Home, being one of the top 3 home security providers in the United States, operates with a large-scale customer engagement ecosystem. The company has a workforce of over 600 customer-facing employees and a 24/7 call center that handles over 3 million calls annually.  

Having a large subscriber base, Brink's Home faced a common challenge among subscription businesses: customer risk, which was often identified only after customers had already decided to cancel. 

The company needed a more proactive approach to identify churn risk earlier, prioritize high-value customers, and optimize retention investments based on long-term customer value.

Brinks Home Data Sources

Contact center agent notes 
IVR logs
Service jobs 
Customer surveys 
Contract terms
Product usage 
Payment history

How Did VOZIQ Help Brink’s Home?

AI model library for CLV, churn, upsell and lead scoring

The company partnered with VOZIQ to leverage artificial intelligence and customer intelligence across the customer lifecycle.  

VOZIQ’s AI-powered Customer Lifetime Value (CLV) model was integrated across all major customer touchpoints, including customer care operations, email campaigns, web portals, mobile applications, and other engagement channels. This enabled Brink’s Home to identify at-risk customers early, personalize interactions, and prioritize actions that would maximize long-term customer value.  

What began as a business association grew into a strategic partnership, enabling Brink’s Home to achieve significant ROI year after year.  

VOZIQ ACE Turns AI into Business Impact

According to Gartner, more than 50% of all AI initiatives fail to transition from pilot to production. Organizations often struggle with vague use cases, skill shortages, fragmented teams, and an inability to prove ROI.

AI-ML Model Library

VOZIQ’s AI Center of Excellence (ACE) directly eliminates these barriers.

Dedicated AI Center of Excellence

with experienced full-stack AI specialists guiding adoption, execution, and change management.

High-Impact Use Case Discovery

aligned to business goals, helping prioritize initiatives with the greatest potential ROI.

Proven AI Platform & Seamless Integrations

with pre-built models, business applications, and enhanced data intelligence.

Continuous ROI Tracking and Optimization

through predictive health indicators, actionable insights, and ongoing performance reviews.

AI model library for CLV, churn, upsell and lead scoring

Business Impact Delivered by VOZIQ AI

$100M+ growth in CLV 
12.3% reduction in customer cancellations 
50,000+ proactive contract renewals executed annually 
200 bps churn reduction
Net Promoter Score (NPS) of 61
Improved customer retention by engaging at-risk customers before cancellation

Why Did it Work?

100+ Prebuilt Subscription Intelligence Features

leveraging customer interactions, sentiment, intent, usage, payments, tenure, and other behavioral signals to predict subscriber outcomes.

10+ Proven AI/ML Models

trained on data from over 20 million subscribers, enabling accurate retention, win-back, NPS, and lifecycle predictions.

Advanced Customer Micro-Segmentation

powered by predictive scores, risk drivers, affinity modeling, business rules, and third-party data enrichment for targeted interventions.

Closed-Loop Intelligence & Continuous

Learning that captures outcomes, measures financial impact, and continuously retrains models to improve accuracy and business results.

Prescriptive AI Guidance & Next-Best Actions

providing agents with actionable recommendations, health score-driven prioritization, and proactive retention strategies

Comprehensive Performance Optimization

through A/B testing, NPV optimization, campaign analytics, callback tracking, sentiment analysis, and offer optimization frameworks.

Customer Thoughts

Rating 4.9 Out Of 5 Based

Rating 4.5 Out Of 5 Based

Rating 3.9 Out Of 5 Based

Rating 4 Out Of 5 Based

Star
''VOZIQ AI is like an extension to my team at Brinks. When you try to do things in-house, building culture on top of everyone's regular tasks is challenging. But the beauty of working with VOZIQ AI is that they share our culture, bring
technology and expertise, and are committed to delivering results for our company."
VOZIQ AI helped us scare to $10M NPV a year, which is massive value
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Customer Thoughts

''VOZIQ AI is like an extension to my team at Brinks. When you try to do things in-house, building culture on top of everyone's regular tasks is challenging. But the beauty of working with VOZIQ AI is that they share our culture, bring
technology and expertise, and are committed to delivering results for our company."

Author Image

Veronica Moturi

Senior VP of Customer Experience, Brinks Home

Access the full webinar recording here

''VOZIQ AI is like an extension to my team at Brinks. When you try to do things in-house, building culture on top of everyone's regular tasks is challenging. But the beauty of working with VOZIQ AI is that they share our culture, bring
technology and expertise, and are committed to delivering results for our company."

Author Image

Veronica Moturi

Senior VP of Customer Experience, Brinks Home

Access the full webinar recording here

VOZIQ AI helped us scare to $10M NPV a year, which is massive value

Author Image

Sava Tsvetkov

(CFO)

Access the full webinar recording here

Executive Perspectives

Watch how leading providers are improving retention and customer value.

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