Brink’s Home at a Glance
Brink’s Home Moves Beyond Traditional Retention Strategies
Brink’s Home, one of the top home-security providers in the United States, operates a large-scale customer engagement ecosystem with more than 600 customer-facing employees and a 24/7 call center handling millions of calls annually.
With a large subscriber base, customer risk was often identified only after customers had already decided to cancel.
The company needed a proactive way to identify churn risk earlier, prioritize high-value customers, and optimize retention investment based on long-term customer value.
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Contact-center notes, service jobs, surveys and IVR logs.
Contract terms, payment history and product usage.
Signals combined to predict risk and customer value.
How Did VOZIQ Help Brink’s Home?
The company partnered with VOZIQ to apply artificial intelligence and customer intelligence across the customer lifecycle.
VOZIQ’s AI-powered Customer Lifetime Value model was integrated across customer care, email, web, mobile, and other engagement channels. Brink’s Home gained the ability to intervene earlier, tailor retention efforts, and focus investment on subscribers with the greatest long-term value.
What began as a business association grew into a strategic partnership, enabling Brink’s Home to achieve significant ROI year after year.
Prioritize customers using predictive signals.
Guide agents with personalized offers.
Invest where long-term impact is highest.
Customer Thoughts
“VOZIQ AI helped us scale to $10M NPV a year, which is massive value.”